LG Styler U.S. market case study

2. Development

We took the key insights from the research reports and started to brainstorm product ideas. We needed to determine what the major and minor feature sets will be, as well as which of the pain points that the concepts will address.

the User Interface was also redesigned to be more intuitive and more luxurious, with capacitive touch zones, and etched LED glass lighting.

After sketch development, the first round of photoshop concepts were presented. At this phase, the project is still considered in a developmental stage. We continued to get feedback at each phase on what direction LG would like to proceed.